We often think of podcasts for the standard business like coaches, consultants, etc, but there's a lot of opportunity for companies to take on podcasting for business development, especially when they have someone working for them who is excited to take the reins.
Nexus PMG's Raj Daniels did just that as he started the podcast Bigger Than Us for his company. Raj is no stranger to taking initiative as he ran his own startup, and has been heavily involved in the DFW Startup community for several years.
Raj shares his journey in starting the podcast, how he had to shift during the pandemic, and why his company is so excited about the results they're seeing from this content marketing strategy.
