So many entrepreneurs start something and when it’s not working they do something else, then something else, until they’ve tried hundreds of things. Eventually doing none of them consistently.
This is a big one because nothing will build the momentum you need until you’re consistent with it.
Now there’s nothing wrong with trying certain things, but you need to give something a true shot in order to make it work. Many times they expect results to be much faster than they realistically are.
You have to be willing to be consistent and put in day in and day out, so you can stick with it.
I recently had the opportunity to hear Jim Collins speak and he discussed what makes great companies great. One of the things he mentioned was that companies that have overcome hell or high water will have consistency behind it.
You can apply this to anything whether it’s your content, the way you advertise, or the products you release. You can’t go away and come back, because your clients will not wait for you and will move on.
‘The signature of mediocrity is chronic inconsistency.’ is a quote I love. Don’t give up on something too soon because most of the time you haven’t given it a fair shot with enough time and consistency behind it.
Get out there, make a plan, and be consistent. Then, watch your business change.
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