[Branded Podcast Secrets] Launching a Business and Using Podcasts As His #1 Lead Generator
Brian Johnson is the best story of why it doesn't have to be perfect to start, and why just going makes all the difference in the world.
Brian started his podcast, 7 Minute Security, when he was driving back between client appointments, and would quickly discuss new software, issues, etc that he was discovering in the Cyber Security World.
After four years, he was laid off from his dream job, and Brian announced to his community that he was going to go out on his own, and they were happy to bring him business.
That was in 2017, and he hasn't looked back since. Now his podcast, which has evolved over the years, is his #1 lead generator!
Listen too, how Brian gets paid by sponsors, and then ends up many times connecting with them on a referral basis too. Imagine getting paid to make connections that help build your business. His story is truly incredible, and you can learn more and find his podcast over at: https://7minsec.com/
If you're interested in starting your own...
[Branded Podcast Secrets] A Non Traditional Way to Use Podcasts To Grow Her Business
In this episode I'm visited by friend, Brooklyn Calloway, Entrepreneur Extraordinaire. Brooklyn has many different businesses, but one way she helps to bring all of her businesses to one is through her Facebook Group. And in that group is where she hosts her podcast, 'The Guts To Fail'.
Brooklyn shares how this non-traditional route has helped bring her business, even several thousand in just one day. She shares her marketing tactics with us, and tells us what's next for this podcast doing big things for her and all of her businesses.
If you're interested in learning more about Brooklyn's Facebook Group, visit: https://www.facebook.com/groups/690330831159053
If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30
[Branded Podcast Secrets] How Podcasts Became A Company's #1 Lead Generator
When she was falling behind on her own blog posts, she felt there had to be a better way to get content out to her audience.
Amy’s podcast evolved from a solo show to interviewing guests that her audience would find interesting, and since then it’s become her #1 generator of leads. Through her evolution, she’s found a desire to just be herself, and has allowed herself to dig deeper into her work and finding the content that resonates the most with her audience.
How is she monetizing? She’s running her own ads to her business, creating specific downloads, and encouraging people to schedule calls.
If you’d like to listen to Amy’s podcast, visit: https://austinmarketingoncall.com/blog/
To learn more about her business, visit: AmyAustinMarketing.com
If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30
[Branded Podcast Secrets] Building Business Relationships With Podcasts
Harrison Tanner Baron thought podcasting would be a great way to connect with inspiring people. Little did he know how much it would impact his business! In this episode of Branded Podcast Secrets, Harrison shares what he's loved most about podcasting for his business, how COVID changed a lot, but how he managed to pivot, and how his podcast is one of his #1 drivers for new business.
To learn more about Harrison's business, visit: Growth Generators.
Ready to start your own podcast? Whether you want to do it yourself or have someone do it for you, schedule your free initial consult with Erin - https://calendly.com/erin-gregor/podcasting_consult_30.
